Common Questions
The workshop is the strategic alignment conversation. This is the resulting documentation: visual usage rules and a voice/tone reference your team can actually use day to day.
No. It's built to be short enough that people actually open it, not a binder that sits on a shelf.
It helps, but isn't required. If you already have clarity on your brand, we can document it directly.
No. This documents how to use an existing logo and voice. If you need the logo designed too, see the Logo Design product.