Case Studies

International Specialty Supply (ISS)

Industrial

Strategic Brand Architecture for M&A Flexibility

ISS operates a portfolio of companies including Sungarden Sprouts, Sentrex, and Sungarden Seed — but faced a classic strategic tension: consolidate for cost efficiency, or maintain separate brands for M&A flexibility? Through extensive workshopping and scenario planning, we built a modular brand architecture and subfolder website system that delivered cost savings now and full strategic optionality for any future growth scenario. When ISS made an unexpected acquisition shortly after launch, the system was ready.

Significant savings Cost Efficiency

Unifying 6 Brands into One Powerhouse — Brand Consolidation

MNX Global Logistics had grown through acquisition, accumulating six separate brands each with their own website, domain, identity, customers, and systems. The fragmentation was holding them back. We executed one of the most complex digital M&A consolidations in logistics — unifying six brands into a single MNX identity without losing a single percentage point of organic search equity, disrupting a single customer relationship, or taking operations offline for a moment.

99.9% Organic Search Equity Retained

Bold Rebrand for Biotech Differentiation

Immunologix Labs had groundbreaking science and no one knew it. Lost in technical jargon and a forgettable visual identity, they were invisible in a crowded biotech market. We delivered a complete rebrand — logo, visual system, website, marketing collateral, and social presence — that translated complex immunology into a compelling brand narrative and positioned them as a leader in their field.

Achieved Market Differentiation